HALIBNA BRAND EVOLUTION

1980s

HALIBNA (translates to "our milk" in Arabic) was established by the Jordanian Government’s Ministry of Supply in the early 1980’s as an Instant Full Cream Milk Powder. The government subsidised HALIBNA milk powder, which made it the main milk brand in Jordan available to all consumers.   

1980s

HALIBNA was the first in the market to introduce Milk in packs (Sachets).   

1998

After Jordan signed the world trade agreement, KHALAF acquired “HALIBNA” brand.

2000

The first face lift was made to uplift brand image and start building to high standards that can compete and maintain its position in the market.   

2012

The HALIBNA instant milk powder was redesigned and introduced to the market.

2014

The third redesign for HALIBNA milk powder was introduced, that's currently available in the market.

KHALAF STORES took a decision to extend the product range in dairy to take advantage of the strong brand equity and enhance the brand’s image.  Today the HALIBNA brand offers 14 products (including milk, cheeses, cream and butter).